Cracking Research Code: The 5W+1H Approach to Guide Your Research Method Selection
Why this book might be good for you?
This e-book offers practical, no-nonsense advice on navigating the complex landscape of research methodologies. It breaks down each method and shows you exactly how and when to apply them, making it perfect for anyone looking to improve the quality of their insights. Whether you're an experienced researcher or just starting out, this guide will equip you with the tools and confidence to choose the right method for your unique challenges.
Who should read this book?
- Researchers looking to deepen their understanding of methodologies.
- Product managers who want to make data-informed decisions.
- Designers or developers working in cross-functional teams that rely on research insights.
- Entrepreneurs and business leaders aiming to optimize their product or service through actionable research.
- Everyone, who need a guidance on determining which research methods should be used in the project.
How will this book help you navigate the research landscape?
This book provides a structured guide to choosing the right research methods based on the situation you're in—whether it's exploring market opportunities, optimizing user experiences, or validating new ideas. By using the 5W+1H framework (Who, What, Where, When, Why, and How), you'll learn to assess your project needs and pick the right approach, helping you unlock impactful insights and avoid costly mistakes.
Who wrote this?
Hi, I'm Nizar👋🏻
As the author of this e-book, I bring over 6 years of experience in UX and product research. I’ve had the privilege of working with one of Southeast Asia's leading education platforms, where I honed my skills in understanding user needs, testing products, and refining user experiences.
Currently, I lead a product research team at one of Indonesia's top transportation companies, driving research excellence across diverse projects. My background ensures that this e-book reflects real-world experience from leading industries.
Beyond my core role, I'm committed to fostering a culture of knowledge sharing within the research community. I actively participate as a speaker, judge, tutor, and practitioner lecturer at various events, sharing my learnings and insights with others.
This dedication to collaboration extends to my current initiative, Beyond Research. This community serves as a platform for researchers to connect, share best practices, and elevate their capabilities within their organizations.
My LinkedIn page: https://www.linkedin.com/in/nizarmaulanaz/
Book Outline
- Why: The Purpose Behind Research
- What: Defining The Objective
- 🔑 Who: Understanding Your Audience
- 🔑 Where: Location Matters
- 🔑 When: Timing is Key
- 🔑 How: Executing Your Research Plan
- 🔑 Bonus: Research Prioritization
🔑: Available on Complete Version
About Beyond Research
Beyond Research is a dynamic community designed to elevate researchers across all disciplines – product, UX, market research, and more. We believe that researchers are essential for building successful companies, and our mission is to empower you to leverage your expertise and maximize your impact.
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This e-book equips you with the tools to confidently select the right research methods for any situation, ensuring your work delivers actionable insights. Whether you're exploring markets or optimizing products, it guides you to make informed, strategic research decisions.